Certified Travel Associate (CTA)
A Certified Travel Associate (CTA) is a professional who has completed specialized training and demonstrated a strong understanding of travel planning and customer service.
This certification is recognized internationally as a mark of competence among travel advisors, agents, and consultants. It signifies that the holder possesses the necessary practical expertise and ethical standards, whether in leisure or corporate travel sectors.
For instance, the Travel Institute offers an online CTA program covering key travel industry topics, including destination knowledge, travel planning, customer service, sales techniques, ethics, and travel regulations.
Most programs require a minimum of one year of industry experience in selling travel or a related field.
Once certified, maintaining the CTA designation typically requires continuing education and may require recertification every two years.