We are currently looking for an experienced professional for the position of Digital/Product Marketing Manager. You will be working with an extensive digital presence built by our team around our corporate website and other online marketing channels (see altexsoft.com and related similarweb page for more information). Your main goals would be to advance AltexSoft’s brand awareness and increase the number of leads generated via digital presence.
- Transform company’s marketing strategy into a comprehensive plan with a clear short- and mid-term goals and specific action items;
- Utilize digital marketing tactics to generate new leads, nurture existing leads, and increase brand awareness;
- Manage and guide the work of product development, growth and content experts in order to achieve systematic product growth;
- Conduct regular researches into the existing company (business) and product audiences to find ways to advance communication and engagement with them;
- Implement recurring analyses of our organic, paid, social media, email and other marketing efforts to uncover insights for increasing their efficiency.
Preferred skills and experience:
- Deep knowledge of B2B marketing methods, tools, strategies, best practices – experience with SEM, paid social, online advertising and marketing automation;
- Familiarity with Google Analytics and metrics reporting;
- Experience in developing content and providing feedback and requirements for creative development;
- Strong analytical and quantitative skills; ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts and assess the efficacy of marketing programs;
- Strengths in problem-solving and issue-resolution, ability to work effectively in a deadline-driven work environment, attention to detail;
- Ability to synthesize input from multiple teams and individuals;
- Strong strategic, project management and budgeting skills;
- At least Upper-Intermediate level of English, fluent English would be a great plus.
This position provides the opportunity for strong career growth, an ability to truly have an impact and build something unique in the marketing space. We offer competitive benefits and a great working environment.