How Hotel Distribution Works
Usually, only loyal customers come to book a hotel room directly via a brand’s website. Others, be it leisure or business travelers, follow different routes, either by using online travel agencies or delegating the booking process to TMCs. But there’s also an underlying layer to online hotel distribution, where data flows through a hotel’s own property management system and major distribution channels such as GDS and metasearch. Previously, we’ve published an infographic on airline distribution to visually explain the connection between a user and an airline. This time, we’re aimed to show what happens behind the scenes of one of the most complex processes in the whole hotel industry.
Sources and further reading
The Hotel Distribution Technology Chart – https://cdn2.hubspot.net/hubfs/1616824/Hotel-Distribution-Technology-Chart—v1—2015—SnapShot_1.jpg
How Online Hotel Distribution Works – http://lodgingmagazine.com/how-online-hotel-distribution-works/
Hotel Distribution and What It Means to Your Business – https://businessblog.trivago.com/hotel-distribution-and-what-it-means-to-your-business/
Hotel Distribution Costs – http://www.ettsa.eu/uploads/documents/ETTSA%20Hotel%20Distribution%20Cost%20(Summary)%2002052018%20(1).pdf
International Encyclopedia of Hospitality Management – https://books.google.com.ua/books?id=pwosBgAAQBAJ&pg=PA360&lpg=PA360&dq=switch+extranet+CRS&source=bl&ots=jjd7B_0OO8&sig=yb_BJ1_9J5-WpOnanpHI33Kh0DI&hl=en&sa=X&ved=0ahUKEwiX-Zf9lrrbAhXEiiwKHSnDAsYQ6AEIOjAB#v=onepage&q=switch%20extranet%20CRS&f=false
What is the meaning / definition of Switch in the hospitality industry? – https://www.xotels.com/en/glossary/switch
Hotel Brand Websites, OTA’s, Meta Search and Wholesalers: A Distribution Dilemma Within The Industry – http://www.bu.edu/bhr/2017/06/07/hotel-ota-channel-distribution-dilemma/
Room wholesaler Hotelbeds buying GTA and Tourico – http://www.travelweekly.com/Travel-News/Hotel-News/Room-wholesaler-Hotelbeds-buying-GTA-Tourico
Pegasus Solutions Electronic Distribution Becomes DHISCO – http://www.dhisco.com/pegasus-solutions-electronic-distribution-becomes-dhisco/
Hotels, the wholesaler hell and the fight back – https://www.eyefortravel.com/distribution-strategies/hotels-wholesaler-hell-and-fight-back
Check out more informative infographics here.